Railway terminals are always busy, noisy and crowded. To attract attention in such conditions is not easy. However, a digital LED screen can do it very effectively. Even in a hurry people would look at the LED screen, watch beautiful images, read suggested texts. LED displays and screens at the railway terminals are even more useful then at sports stadiums. After all, an outdoor screen at the stadium operates effectively only during the scheduled match or show, while a screen in the railway terminal operates effectively all day round.
The English are relatively conservative in their habits and their attitude to new technologies. Nonetheless, the number of digital outdoor screens for advertizing in London is constantly growing. There are plans to install several more in the business center near the port and in the center of the city. Having realized that digital outdoor advertising is very effective, the agencies of other towns have started installing digital screens, too. Now, arriving passengers from the Eurotunnel to Dover are met by the digital screen. Another advertizing screen was installed in Scotland in Glasgow on the roof of a huge trading center. Slowly but surely the digital displays and screens are invading into the British territory, only to stay there forever